Logo, Identity & Website Design
“With little knowledge of the best solution, we had a brief conversation with Kane to discuss our vision and growth. He quickly grasped our ambition and created a great selection of logo designs for us to review, and had a solid explanation each. Once the logo was designed, Kane was quick to get our website started. With very little guidance, he created exactly what we wanted. He explained the timeline and offered some sound advice. Kane has made what we thought to be a tricky task into a very enjoyable journey, he’s been very understanding with our time scale and always on hand at every call and question.”
— Andy, Ambrose Property Group
Previously, Ambrose was solely a property development business. Andy approached me looking to develop his brand, offering high quality rooms for rent to young professionals in Worcester. The properties have a long list of amenities with a clean and quality environment.
I was tasked with creating a new logo, stationary and website that would position them as experts in the Worcester property space, and engage with their target demographic.
Target Audience
Ambrose are looking to attract the correct tenants – young professionals who are respectful and responsible, and willing to spend more for their accommodation in return for peace of mind, quality and service.
Logo Design
The logo I’ve created delivers a clean and confident message. Supporting the level of properties available top of the range features, fantastic amenities and the latest technology. A simple icon forms an A (Ambrose) shape, suggests a property/home icon, and also an upward arrow shape – again, resonating with professional tenants. The Kallisto font works very well with a slightly extended width. It’s bold, eligible and straight to the point with a contemporary appearance.
Working Across Multiple Assets
The Ambrose logo is used across all platforms and environments throughout homes, print and digital materials. Therefore I’ve created a number of lockups that can be used to make sure the Ambrose identity appears clearly at all times. No squashed designs, tiny text or pixelated icons.
