Logo & Identity Design
"Thanks to Kane we now have a fresh identity for this historic fair. The process was made so easy thanks to his attitude and work ethic to get the best for us with very little information to start from. We’ll be working with Kane a lot more in the future, so there’s no greater endorsement to be given then to continue to place our trust in him to deliver great design to our business."
— Geoff, Pack Monday Fair
The Pack Monday Fair is a historic market that takes place in Sherborne, Dorset. Recently, the rights for PMF have been taken under new ownership, and the new organisers wanted to add an independent feel to the event.
Simple, Functional
With no previous branding, I was given a clean slate to create the Pack Monday Fair Identity. I chose a refined and clear look that suits a range of lockups, colours, and environments - giving the organisers maximum versatility in how they implement the designs.
Past & Present
Bringing a historic market in to the modern day, I aimed to implement the best of both ages. The contrast of an established Serif, and a contemporary Sans Serif font combine well to display a modern day market with a traditional story.
Partnered with a bold and pastel colour scheme, the Pack Monday Fair looks at home, no matter which background it's placed.
