Identity Design
"Kane's work never fails to impress. I send all our design jobs in his direction and we're always satisfied with the result. I'd definitely recommend you get in touch!"
— Jonah, FitMedia
Situated in Byfleet, Surrey - Warehouse Gym is a new workout space founded to deliver the highest training experience for those wanting to keep fit. The founders expressed their ambitions to open a group of gyms, all having their own number within the Warehouse brand.
Working Area
During early discussions, Warehouse expressed their interest in minimal and contemporary style, with a white, grey, and black colour scheme to match. Using factory and warehouse environments as inspiration, I've created a refined and industrial look, that is versatile and easy read. This clear and functional type, creates an obvious hierarchy between the brand name (constant), and gym number (variable) - whilst also carrying an industrial, 'working area' feel.
Easy as One, Two, Three
Beginning with one gym in Surrey, the Warehouse founders aim to open a family of gyms - all under the same brand. To maximise consistency, I've created a number of formal lockups to allow Warehouse to be instantly recognised - no matter the environment.
