Logo & Identity Design
Achieve is gym-wear brand created by myself, targeted at career and fitness ambitious individuals. At the start of 2017, I was looking for a side project to run alongside my full time position, and freelance design work. I chose to create Achieve as something I can operate as a passion of mine, similar to my Graphic Design work. My aim was to not only provide quality clothing for fitness and gym use, I wanted to inspire the audience to be the best version of themselves within their career and hobby lives too.
Solution
Founded to target those who don't make a habit of wasting time, Achieve promotes a direct attitude. To reflect this, the branding is minimal. I didn't want distractions or unnecessary extras, just the message - achieve.
More than fancy clothing
Throughout my 4 years of actively going to the gym, I've bought many items of clothing from a number of fitness brands. Focusing on making their clothing the first choice for active wear, not one has reached further afield - to inspire outside of fitness.
I wanted to interact with those that workout, but also strive to succeed in their career and hobbies too. Whether a work promotion, business venture, music deal or team selection; I want to support Achieve customers to be the best version of themselves.
A combination of podcasts, social media posts, and online interviews with industry leading figures - keeping the Achieve community pushing their preferred state of mind, to be uncomfortable.
